Paid Search & Google Ads Agency in Dallas, TX
You are spending money on Google Ads. Do you know if it is working? We replace the guessing with data — AI-optimized campaigns that get better every week.
Trusted by Dallas businesses
The Problem With Set-It-and-Forget-It Google Ads
Most small businesses in Dallas are paying for clicks and hoping the phone rings. They set up a Google Ads account, put in a credit card, picked some keywords, and launched. Money goes out. A few clicks come in. Leads? Hard to say. That is not a Google Ads problem. That is a management problem.
- Paying for clicks with no clear path to knowing whether any became customers
- Google Ads account set up once and never meaningfully optimized since
- Budget disappearing into searches that have nothing to do with your business
- Ads running to the right city but wrong audience — no demographic filtering
- Monthly reports full of impressions and clicks with zero lead attribution
How AI-Managed Paid Search Works Differently
Real-Time Bid Optimization
AI monitors performance signals continuously — time of day, device, location — and adjusts bids to maximize your return without waiting for a weekly manual review.
Negative Keyword Management
We audit your search term reports regularly and add negative keywords to stop spend on searches that will never convert. This is often where we find significant wasted budget in new client accounts.
Ad Copy Testing at Scale
Multiple ad variations run simultaneously. Performance data determines which headlines and descriptions drive the most leads. No guessing — the copy that converts keeps running.
Conversion-Driven Budget Allocation
As campaigns produce data, AI identifies which keywords and time windows convert at the best cost per lead and reallocates budget toward them automatically.
Bilingual Campaign Management
Native Spanish-language Google Ads campaigns reach Dallas’s Hispanic market with keyword research and ad copy built for Spanish search behavior — not just translated.
Transparent Reporting
Every dollar accounted for. Your Google Ads connect to your analytics stack so you see leads, cost per lead, and paid search performance alongside your other channels.
Not Sure If Your Google Ads Are Working?
We will review your account, tell you what we find, and walk you through exactly what we would do differently. No obligation.
How We Manage Your Paid Search
- 01
Account Audit & Strategy
If you have an existing Google Ads account, we start with an audit — identifying wasted spend, structural problems, and optimization opportunities. If you are starting from scratch, we build the strategy: keyword research, campaign structure, bid approach, and audience targeting plan.
- 02
Campaign Build & Launch
We structure campaigns around the searches that produce leads, write ad copy for each audience segment, set up conversion tracking so we know what is actually working, and connect everything to your reporting dashboard before we spend a dollar.
- 03
Active Optimization
Post-launch, we monitor performance daily. Search term reports get reviewed and negative keywords get added. Bids get adjusted by time of day and device. Underperforming keywords get paused. Ad variations get tested. The account gets better every week.
- 04
Monthly Reporting & Planning
Every month you get a plain-English report: what changed, what drove it, and what we are doing next. No jargon, no vanity metrics. Cost per lead, lead volume, and what we are optimizing toward in the coming period.
- 30%
- Avg. Waste Reduction Found in Audits
- 3x
- Ad Variations Tested Per Campaign
- 100%
- Conversion Tracking on Every Account
- 24/7
- AI Bid Monitoring
DFW Automotive Dealer
Cost per lead reduced 34% in 90 days through search term and bid optimization
“We had been running the same Google Ads for two years. Habanero audited the account and found we were spending on searches that had nothing to do with buying a car. The fix was immediate and the results showed up in the first month.”
Is Managed Paid Search Right for You?
This is for you if…
- Dallas businesses already running Google Ads and unsure if they are working
- Business owners who tried Google Ads, got burned, and want to understand what went wrong
- Companies with a clear service area that need local search dominance
- Automotive dealers capturing high-intent vehicle searches before buyers choose a dealership
- Home services companies that need the phone ringing during peak season
- Businesses serving Spanish-speaking customers who want to capture Spanish-language search
This might not be right if…
- Businesses with no existing website or a site that is not functional on mobile
- Companies not yet ready to assign a budget and commit to consistent spending
- Businesses where the entire customer journey happens offline with no trackable conversion
- Anyone looking for guaranteed ROAS or cost-per-lead targets before a campaign has run
Why Habanero Ads?
AI Bid Optimization
We use AI to monitor performance signals continuously and adjust bids in real time. Not a weekly check-in — constant optimization based on what is actually driving conversions.
Industry-Specific Strategy
Paid search strategy is not the same across every vertical. We know automotive, home services, and powersports — which means better keyword research, smarter campaign structure, and ad copy written for how buyers in those industries actually search.
Negative Keyword Rigor
We treat negative keyword management as a core service, not an afterthought. Auditing search term reports and stopping wasted spend is often the fastest way to improve account efficiency.
Bilingual Capability
Native Spanish-language paid search for businesses serving Dallas’s Hispanic market. Keyword research and ad copy built for Spanish search behavior — not just translated from English.
Full Attribution Visibility
Conversion tracking set up on every account from day one. You see leads, cost per lead, and how paid search fits into your full marketing picture — not just clicks and impressions.
Local Services Ads Management
LSAs are Google’s pay-per-lead product with the highest placement in local search. We handle setup, verification, and ongoing management so you capture that positioning without overpaying.
Common Questions About Paid Search
Ready to Stop Guessing at Your Ad Spend?
Get a free Google Ads audit. We will review your account, tell you what we find, and show you exactly what we would do differently.
Explore Related Services
Display & Programmatic
Stay in front of website visitors who did not convert and reach buyers earlier in their research. Paid search and display cover the full funnel together.
Analytics & Attribution
Connect paid search performance to every other marketing channel in one reporting view. Know what is driving leads across the full picture.
Local SEO
Capture organic local search alongside your paid campaigns. Paid search and local SEO together give you coverage at the top and bottom of search results.
Social Media
Reach customers who are not actively searching yet. Paid social builds awareness that makes your search campaigns convert at a lower cost per lead.
Home Services Marketing
Paid search built for HVAC, plumbing, and electrical companies — capture emergency searches the moment homeowners need you.