An AI-native marketing agency based in Dallas. Founded in 2011. Built for businesses in automotive, powersports, and home services that need real results — not another agency that disappears after the contract is signed.
Habanero Studios was started in 2011 by James Scaggs with a straightforward goal: help small businesses compete online without getting ripped off in the process.
For over 14 years, that's what we've done — working alongside owners and GMs at dealerships, shops, and service companies across DFW and Texas. Not a startup figuring it out on your dime. Not a national agency that assigns you to a junior account manager. A real team with real context on what moves the needle for businesses like yours.
Then AI changed everything.
Most agencies responded by adding a ChatGPT tab and calling themselves AI-powered. We did something different. We stopped and rebuilt — workflows, processes, the whole thing — from the ground up with AI embedded at every step. SEO, paid media, creative, analytics. All of it.
That's what it means to be AI-native. Not AI-adjacent. Not AI-curious. Built on it.
The result: clients get enterprise-grade marketing intelligence without enterprise-level pricing or the bloated team that comes with it. Faster execution. Smarter targeting. Campaigns that get better over time instead of coasting.
A few principles guide everything we do.
A good-looking website that doesn’t generate leads is an expensive brochure. We care about what happens after someone lands on your page.
We’ve spent 14+ years learning these industries. AI makes that expertise faster and more precise. It doesn’t replace the judgment that comes from experience.
Every tactic has a clear line back to leads, revenue, or a business outcome you actually care about. No vanity metrics. No hand-waving.
We give you plain-English reporting that tells you what’s working, what isn’t, and what we’re doing about it.
We work with business owners and GMs who are done wasting money on marketing that produces reports instead of results.
New and used car dealers, dealer groups, and independent lots across DFW and Texas.
Motorcycles, ATVs, UTVs, watercraft, and everything in between.
HVAC, plumbing, electrical, roofing, and other trades.
We're bilingual — English and Spanish — which means we can help you reach the Hispanic market the right way. Culturally aware content and campaigns, not just translated ads. Most of our clients are in the Dallas-Fort Worth area, but we work with businesses across Texas.
We stopped and rebuilt — workflows, processes, the whole thing — from the ground up with AI at every step. SEO, paid media, creative, analytics. All of it. Not a ChatGPT tab bolted onto the old process.
We’re not generalists guessing at your business. We’ve worked alongside owners and GMs at dealerships, shops, and service companies across DFW and Texas for over 14 years.
We help you reach the Hispanic market the right way: culturally aware content and campaigns, not just translated ads.
Clients get enterprise-grade marketing intelligence without the bloated team or enterprise-level price tag. Faster execution. Smarter targeting.
You’re not passed off after the contract is signed. The people who sold you are the people doing the work.
Most of our clients are in the Dallas-Fort Worth area, but we work with businesses across Texas. We know this market because we live and work in it.
We offer a free AI marketing audit for qualifying businesses. We'll take a hard look at your current presence, identify the real gaps, and tell you exactly what we'd do to close them. No generic pitch. No pressure.