Connected TV & OTT Advertising Agency in Dallas
Your ad on streaming TV. Targeted to the right viewer. Measurable to the dollar. Reach Hulu, Roku, Peacock, and more — without broadcast-level waste.
Trusted by Dallas businesses
Traditional TV Advertising Is Broken for Local Businesses
Traditional TV advertising means buying a time slot and hoping your customer happens to be watching. No targeting. No daily data. No way to connect an ad impression to a showroom visit or a signed contract. CTV/OTT advertising flips that model entirely.
- Spending on traditional TV without any way to know if it worked
- Paying for a 50-mile broadcast blast when your customers are in 10 ZIP codes
- Getting Nielsen ratings that tell you reach but not outcomes
- Running the same ad to everyone regardless of whether they are in-market
- No daily data — just a post-campaign report 30 days after the budget is gone
Why CTV/OTT Beats Traditional TV
Audience Targeting, Not Channel Targeting
Target viewers based on demographics, household income, ZIP code, purchase intent, and behavioral data — not just what channel they happen to be watching at air time.
ZIP Code Precision
Reach households in the specific neighborhoods that drive foot traffic and revenue. Layer in Hispanic audience segments and conquest targeting for surgical efficiency.
Measurable Attribution
See impressions, completion rates, website visits from exposed viewers, and conversion attribution — updated daily in your dashboard. No black-box reporting.
Frequency Capping
Set a ceiling on how many times any one household sees your ad. Your budget goes further because you are not burning it on over-saturation.
SMB-Accessible Budgets
CTV/OTT campaigns start at a fraction of traditional TV broadcast costs. TV-quality reach without the broadcast-level waste.
AI Optimization
Campaigns learn and improve over time. Audience targeting sharpens as performance signals accumulate — not set-it-and-forget-it media buying.
Ready to Put Your Business on Streaming TV?
We will show you what a campaign looks like for a business your size in Dallas — who you would reach and what you can measure.
How a CTV/OTT Campaign Gets Built
- 01
Strategy & Audience Build
We map your ideal customer, identify the zip codes that drive your revenue, and build audience segments based on demographics, intent signals, and behavioral data. You get a media plan that shows exactly who we will reach and where.
- 02
Campaign Setup & Creative Review
We select the optimal streaming platforms for your audience, configure frequency caps, set up attribution tracking, and review your creative to ensure it meets platform specs and performs well in a streaming context.
- 03
Launch & Real-Time Reporting
Your ads go live on premium streaming networks. Your dashboard shows impressions, completion rates, audience reach, geographic performance, and attributed website visits — updated daily.
- 04
Ongoing AI Optimization
We continuously analyze performance data, adjust audience targeting based on signals, identify which segments are converting, and reallocate budget toward what is working. Campaigns get smarter every week.
- 98%
- Avg. Completion Rate
- 7+
- Streaming Platforms
- 200+
- DFW ZIP Codes Targetable
- 15+
- Premium Networks
DFW Auto Group
22% increase in attributed showroom visits in 60 days
“We were spending $15K/month on cable and couldn\u2019t tell you who saw our ads. Habanero Stream put us on Hulu and Roku, targeted to our service area ZIP codes, and showed us exactly which ad-exposed households visited our lot.”
Is CTV/OTT Right for Your Business?
This is for you if…
- Dallas-area businesses ready to add TV-quality reach to their media mix
- Automotive dealers wanting to reach in-market car shoppers before they pick a dealership
- Home services companies with strong seasonal peaks (HVAC, roofing, plumbing)
- Local brands building or reinforcing awareness in the DFW market
- Businesses that want daily reporting — not a monthly black-box recap
- Advertisers who have tried traditional TV and could not measure what it did
This might not be right if…
- Businesses with very short sales cycles where search intent capture is the only priority
- Companies not yet ready with video creative (15 or 30-second spots)
- Advertisers looking only for the lowest possible cost-per-click metric
- Businesses without a functional website to receive traffic attribution
Why Habanero CTV?
AI-Powered Audience Modeling
We analyze your existing customer data to build lookalike audiences of streaming viewers who share characteristics with your best customers. Targeting sharpens as campaigns accumulate data.
Daily Dashboard Reporting
Your reporting is live and updated daily — not a monthly PDF. See impressions, completion rates, reach, frequency, and attributed website visits any time you want.
ZIP Code-Level Targeting
We target households down to the ZIP code. Reach the neighborhoods that actually drive your revenue — not a 50-mile broadcast market.
Full-Stack Media Management
We handle media buying, platform management, audience setup, frequency capping, and creative review. You do not need to learn seven different streaming ad platforms.
Industry Expertise
We know automotive, home services, and powersports. That means better audience builds, smarter seasonal timing, and campaigns structured around how buyers actually behave in your vertical.
Bilingual Campaign Capability
We build and manage English and Spanish-language CTV/OTT campaigns. Reach Dallas’s Hispanic streaming audience in the language they search and stream in.
Common Questions About CTV & OTT Advertising
Ready to Put Your Business on Streaming TV?
No broadcast budget required. Let\u2019s build a CTV/OTT campaign around your market, your audience, and what you can actually measure.
Explore Related Services
Display & Programmatic
Extend your streaming reach with display ads across the web. Full-funnel coverage from awareness through conversion.
Streaming Audio
Reach your audience on Spotify, Pandora, and streaming radio with audio ads that complement your CTV/OTT buy.
Analytics & Attribution
Consolidate CTV/OTT performance alongside all your other channels in one reporting view. See the full picture.
Paid Search
Capture high-intent demand from viewers who search after seeing your streaming ad. CTV and search work best together.
Automotive Marketing
CTV advertising built for DFW dealerships — reach in-market car buyers on the streaming services they watch at home.